We craft stories
that inspire.

Our Approach

At Afresh Collective our mission is simple: to tell diverse stories from diverse perspectives.

Through video, we aim to amplify unheard voices and shed light on the richness of the human experience.

We're dedicated to making the world brighter and a more empathetic place by embracing the unique stories that make our world so beautiful.

Our Philosophy

Who we are

We founded Afresh Collective because we saw the need for a nurturing video production company— where everyone feels welcomed and valued. We partner with clients to create video content that's warm, sincere, and honest. Within our community, creatives can come and collaborate in a safe place to collaborate.

Behind the name “Afresh”

"Afresh" embodies our dedication to forging a new path, embracing fresh perspectives, and nurturing growth. We often say, "Let's start afresh," because our purpose isn't just success—it's about leaving a legacy that inspires future generations.

What makes us different

We believe in the power of teamwork. Through open communication, mutual respect, and a shared vision, we co-create content that cultivates meaningful connections with our audience.

Meet our founders

A passionate duo— driven by a shared mission to redefine the video production landscape.

Originally from São Paulo, Brazil, moved to Philadelphia at a young age.
After graduating from Temple University, she moved to Mexico City, where she started her career as the special programs editor at MTV Latin America.
Throughout the years, she edited various reality shows, “Making Of the Videos,” “MTV Unplugged’s” as well as videos for the MTV Millennial Awards.
In her role as a producer, she worked with, animation studios, agencies, nonprofits and record labels creating content for brands such as Coca Cola, Corona Music, Bacardi, and Sony Music to name a few.
She also produced videos for higher education, PSAs, and for companies like Comcast, Verizon Media, and AOL. Her work has earned two Gold Addy Awards, as well as Telly Awards for various videos.
Melanie is currently working on completing her first feature documentary, Dear Sofia.

A D.C. native, has years of video production and design experience. She has worked for a wide range of clients, across multiple platforms.
After graduating from Temple University in 2005 with a bachelor’s degree in Film and Media Arts, Davecia quickly began shaping her career as a video creator and has produced content for Comcast, Verizon Media, PBS, HGTV, Military Channel and the NBCSports Network, as well as government agencies including the Census Bureau and the Internal Revenue Service.
Through the years, she learned to transform complex concepts into easily comprehensible and informative videos, winning multiple awards and accolades.
She loves to use her creativity to tell honest and authentic stories that explore new perspectives.
As a creator, Davecia aims to produce stories that entertain, inform and inspire change.